Citi CUstom Cash Card

Citibank wanted to promote the launch of their newest card, the Citi Custom Cash Card, during their quarterly national merchandising campaign.

Between making brunch reservations, restoring the vintage dresser you just bought off Facebook marketplace, and bidding on those limited-edition sneakers you want (no, need)—the last thing on your mind is your bank. And that’s okay, because the Citi Custom Cash Card flexes with you no matter how your interests or priorities change. So keep doing you.

Static INTERIOR Posters

Static EXTERIOR Posters

Physical TAKE-ONE Brochure

Creative Directors: Anders Da Silva and Lewis McVey

Co-Copywriter: Sean Conejos

Art Director: Lyle Dundek