STAY STRONG

When the world stopped due to COVID-19, we wanted to honor the individuals who demonstrated strength with the brand that’s known for it.

From essential workers like sanitation employees to WFH-ers like you and I, let’s celebrate all the people who kept the world moving.

Broadcast

SOCIAL

Creative Director: Michelle Underwood

Art Directors: Kevin Bush and Cara Gigante

Co-Copywriters: Zach Murman-Freer and Bryan Miguel