Welcome to the Wayborhood

Wayfair wanted to be the coolest neighbor on the block. But why stop at a block when you can create an entire Wayborhood?

You’re invited to a wonderful Wayfair world where all styles, homes, and walks of life are welcome.

Here, instead of newspapers, kids throw pillows from their bikes. Instead of ice cream trucks, adults run to catch the Ottoman Truck. And a game of musical chairs is never what it seems.

Broadcast

All four spots launched during the 2024 Oscars.

SOCIAL

We developed 50+ unique social concepts and assets posted to Instagram and Tiktok.

ACTIVATION

After clearing Wayfair’s feed for an Instagram blackout, we populated the feed with 27 style posts to launch our #WayborhoodWelcome sweepstakes. Instagram followers were instructed to head to Wayfair’s profile to find the Wayborhood decor style they resonate with most and then tag their favorite Waybor. All for the chance to take home a $500 gift card.

ONSITE

We transformed Wayfair’s website with a Wayborhood takeover on the home page and developed a Wayborhood-specific landing page for users to explore styles.